Amazon's Alexa is a great example of how integral Artificial Intelligence has become in our daily lives. The use of AI is at an all-time high. When customers are ready to adopt AI technology, what's stopping you and your marketing efforts? AI tools can help you spot opportunities to improve your products and offerings and fill market gaps. Determine your competitors' voice share and find smart ways to be agile in a competitive market.
In addition, compare your social performance with that of your competitors through competitive benchmarking. This allows you to maneuver your strategy accordingly or adjust your benchmarks, so that you maintain a competitive advantage.